Two Steps Forward, 5 Steps Back

If content and sales tools are the linchpins to connect with buyers - without integrated technology and optimal processes - content can also be the singular point of failure in driving revenue.

You will discover how content-marketing and sales-enablement teams are:

Relying on buyer engagement data propelled by content to boost performance
Designing common ways to measure content's effectiveness and impact on revenue
Using content collaboration and customer centricity to drive sales and marketing alignment

View the webinar now!

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